We’re not usually seduced by just reading an ‘About’ page, but when we came across a picture of this new boxer briefs company, we were hooked…we couldn’t have said it better, so lose yourself in their own words whilst we look at placing an order:
“Underwear is the first thing we put on in the morning. It is our shield of protection against the daily grind. The gesture of choosing the first garment that is going to touch, wrap and protect us might seem trivial but it is not. The choice of colour and texture may be a crucial indicator of the events that will unfold during the rest of your day. There are ordinary briefs, the sexy ones, and the ones with good or bad vibes. How much of our underwear becomes precious due to a memorable event (or vice versa). Your underwear can be a good omen and influence the rest of your day. It might seem like a subconscious decision that we take freely, to select one or another, to discard one or caress another.
There are different rituals that depend on the day of the week. The Perfect Son is a project that takes those rituals seriously and gives them the importance that they deserve.
It all started on a beach in Alicante during the holidays. It was back then that Jose hesitated about his future after a long and successful career in fashion. A medal inherited from his father inspired him to make a radical change and decide to combine his extensive experience with his sensibility. He needed to offer something new to the world. Something authentic, respecting the heritage of craftsmanship that is in his blood. A tribute to his parents that, despite his imperfections, had always supported him and believed in him. Out of this longing was born the Perfect Son. The best brief in the World.”
With so much sunshine around it’s got us thinking about horseplay, and Summer casual footwear of course. The wishlist has just grown with these cute cotton canvas sneakers from Polo. Featuring their signature pony embroidery, leather laces and a sporty striped detail, we are in love with the Museum Grey version. But there is a wide choice of styles and colours to suit everyone. Mr Lauren please send us a pair, please.
With the new year comes the sales…and of course new releases from the fashion world. Elldrews latest crush is the Mulberry ‘Small Clipper Leather-Trimmed Canvas Holdall Bag’. The perfect bag for those weekend getaways and we are loving the brown and vivid blue tones. One word: WANT. Contact us if anyone is interested in sending us one HAHA. Happy New Year one and all, let’s make 2014 amazing!
After a day amongst the mass market ‘Made in China’ jubilee paraphernalia of Oxford Street, it’s nice to step back in time to how things really were when the Queen came to the throne. We are of course referring to Elldrew’s favourite little shop in the world – and sit down because this is not some chic Italian designer or a Parisian Couture house (although subject to a recent Vogue magazine shoot) – but Blustons on Kentish Town High Street.